Linda Johannesson
Growth Consultant
The "Swiss Army Knife" of marketing and communications
When you want to grow, we'll make it so!
Do you want to create, define or refine your brand and its promise? Through brand pillar identification, key message development, persona definition, the creation of communication strategies and marketing efforts, and the design of all their associated components, we will help bring your brand your brand to life. Whether internally or externally, you can proudly showcase it to all your stakeholders so that it can help you create the growth you desire.
Sound strategy provides direction and results especially when it's supported with the required focus. Whether its organisational, growth, brand, marketing, digital, communications, content, campaign, or partnership strategy, we will work with you to set your course. Together we can define your goals, and develop a plan to get you there. we can even perform audits and reviews to ensure you are maximising your efforts are meeting expectations.
What are your copy needs? Do you need executive speeches, professional bios, internal messaging, change supports, training materials, taglines, website content, ads, collateral, PR supports, creative marketing campaigns, EDMs, blog posts, customer correspondence, ebooks, white papers, or social posts? If you need clear and compelling on-brand messages developed, delivered and understood, that's what exactly what you'll get.
Do you require more traditional content creation like ads, direct mail, collateral, media releases, reports, white papers, newsletters or articles? Or are you seeking more contemporary digital content for your website, social media channels, blogs, webinars, videos, case studies, articles or ebooks? We will work with you to create refreshing content that is both engaging and on strategy and supportive of your brand and your goals.
Brand builder, strategist, storyteller, change champion & growth promoter
I’ve been described as the "Swiss Army Knife" of marketing and communications.
As a natural multitasker, you can count on me to be pretty handy to have around. 30+ years of multi-industry, omni-channel, robust marketing and communications experience means that, like the Swiss Army Knife, I'm ready for just about anything. (But, sadly, I don't fit in your pocket!)
I've been helping grow companies for decades! From producing compelling content, building memorable brands, developing powerful growth strategies, to implementing strategic marketing campaigns and all the communications they require, my integrated approach to growth includes many areas so that clients need not look any further for a total growth solution.
When we work together you can count on marketing and communication solutions that are backed by solid strategy, created to achieve results, and delivered with passion. And, you can bet we'll have a bit of fun!
Let's get you growing, shall we?
"Linda will view any project you throw at her with an open mind and always thinks about the bigger picture. She has been able to contribute so much more to projects than what was originally briefed."
Cassandra Meyers - Brand Manager, Impact Homes
"Linda helped transform our company and get us back on the track to success. With her help we launched a new website, wrote prospecting letters, case studies, brochures, and so much more."
Paul D. Filmer - Managing Director, The Univex Group
"Linda showed creativity, provided guidance and solutions to challenges. She is a great communicator and a talented copy writer and marketer."
Lisa Kasiaras - Global Manager, Franchising & Marketing, The CEO Institute
"You will rarely find the skill sets that allow a person to both develop strategy and execute that strategy, on a practical level, in one person… that person is Linda!"
Paul Cormier - President, ycommunicate.com
"Linda is a brilliant strategist and marketer and we highly value her help and consultation."
Holly Clark - Head of Publishing, EdTechTeam
"Linda uses initiative and lets the ideas just flow. The feedback from multiple parties about the copy that Linda has written has been fantastic."
Kristin Jacobsen - Personal Financial Coach, Nextgen Financial Services