The conversation with a co-worker was simple enough. Knowing that I’m more than a digital-dabbler, she posed the question, “where do you go to keep up to date on the latest in digital”. I rattled off a few resources then said I’ll send you a list.

When I really started pondering it, the list [...]]]>

The conversation with a co-worker was simple enough. Knowing that I’m more than a digital-dabbler, she posed the question, “where do you go to keep up to date on the latest in digital”. I rattled off a few resources then said I’ll send you a list.

When I really started pondering it, the list just kept growing and growing.

It includes online publications, websites, blogs, people. I’ll detail a number of them here in a future post for your reference.

But, the more I thought about it, the more I kept coming back to the simplest of answers. When asked the question “where do you go to keep up to date on the latest in digital?” What I should have said then and am definitely saying now is, “I go to the latest in digital.”

You can read and intellectually digest all you want around the latest digital developments (and I certainly encourage you to do so), but the real learning, the intimate knowledge, the true understanding comes from actually using these tools.  Trying them on for size, going through the growing pains of determining what they can and can’t do, seeing how they connect, what happens in the background, coming up with your own ideas on how to improve them or finding new uses for them is where the real learning happens.

I wholeheartedly believe that to gain a real understanding (and vast appreciation for) digital tools you have to jump in, roll up your sleeves, observe a little, play a lot and learn even more. Like most things in life, you can only learn so much from sitting on the sidelines.

So, if you want to learn the digital basics on through to the latest in digital developments, you’re going to have to “do digital”.

Questions of the day:

What digital tools have you tried lately? What have been your observations? What would you recommend trying and why?

Click here to view the embedded video.

This video is a fabulous illustration of a key component in creating a movement.

Have a watch….the transcript also appears below.

Questions of the day

Are you a lone nut, the first follower, the second follower or one of [...]]]> We deal with leadership, we deal with change, we know how tough both can be.

This video is a fabulous illustration of a key component in creating a movement.

Have a watch….the transcript also appears below.

Questions of the day

Are you a lone nut, the first follower, the second follower or one of the crowd?

Everyone has a role in change…what’s yours?

Click here to view the embedded video.

Transcript:

If you’ve learned a lot about leadership and making a movement, then let’s watch a movement happen, start to finish, in under 3 minutes, and dissect some lessons:

A leader needs the guts to stand alone and look ridiculous. But what he’s doing is so simple, it’s almost instructional. This is key. You must be easy to follow!

Now comes the first follower with a crucial role: he publicly shows everyone how to follow. Notice the leader embraces him as an equal, so it’s not about the leader anymore – it’s about them, plural. Notice he’s calling to his friends to join in. It takes guts to be a first follower! You stand out and brave ridicule, yourself. Being a first follower is an under-appreciated form of leadership. The first follower transforms a lone nut into a leader. If the leader is the flint, the first follower is the spark that makes the fire.

The 2nd follower is a turning point: it’s proof the first has done well. Now it’s not a lone nut, and it’s not two nuts. Three is a crowd and a crowd is news.

A movement must be public. Make sure outsiders see more than just the leader. Everyone needs to see the followers, because new followers emulate followers – not the leader.

Now here come 2 more, then 3 more.  Now we’ve got momentum.  This is the tipping point! Now we’ve got a movement!

As more people jump in, it’s no longer risky. If they were on the fence before, there’s no reason not to join now. They won’t be ridiculed, they won’t stand out, and they will be part of the in-crowd, if they hurry. Over the next minute you’ll see the rest who prefer to be part of the crowd, because eventually they’d be ridiculed for not joining.

And ladies and gentlemen that is how a movement is made!  Let’s recap what we learned:

If you are a version of the shirtless dancing guy, all alone, remember the importance of nurturing your first few followers as equals, making everything clearly about the movement, not you.

Be public. Be easy to follow!

But the biggest lesson here – did you catch it? Leadership is over-glorified.

Yes it started with the shirtless guy, and he’ll get all the credit, but you saw what really happened:

It was the first follower that transformed a lone nut into a leader.

There is no movement without the first follower.

We’re told we all need to be leaders, but that would be really ineffective.

The best way to make a movement, if you really care, is to courageously follow and show others how to follow.

When you find a lone nut doing something great, have the guts to be the first person to stand up and join in.

Click here to view the embedded video.

Click here to view the embedded video.

Click here to view the embedded video.

As stated in their history,

TED was born in 1984 out of the observation by Richard Saul Wurman of a powerful convergence between Technology, Entertainment and Design. [...]]]> What’s the consummate conference experience? TED of course.  TED has become synonymous with innovation, inspiration. It thrills and inspires audiences around the world to join in the conversation.

As stated in their history,

TED was born in 1984 out of the observation by Richard Saul Wurman of a powerful convergence between Technology, Entertainment and Design. The first TED included demos of the newly released Macintosh computer and Sony compact disc, while mathematician Benoit Mandelbrot demonstrated how to map coastlines with his newly discovered fractals and AI guru Marvin Minsky outlined his powerful new model of the mind.

This year’s conference is next week and its theme is what the world needs now… I know what you’re thinking, the song is running through my head too,but it’s more than love, sweet love. What the world needs now is …ideas, creativity and innovation. There’s too little of those things too!

I’ve never attended TED in person, but it is on my bucket list.  However, I have experienced it through the resulting podcasts, their online presence and others who share in its appeal. I’ve witnessed the magic of TED speakers who have moved me to action, brought me to tears or lead me to a greater understanding or appreciation of things, events or concepts. I hold this conference up as the yardstick for all conferences.

Pssst…all you in the conference business… there are lessons here to be learned here if you’d just invest the time to learn them.

Firstly, perhaps you can glean a little something from the winning TED recipe that includes:

• a basic premise and fundamental goal (to present “Ideas worth spreading”),
• the adherence to a consistent format from year to year and around the globe,
• a line-up of superior quality of speakers where the magic is in their diversity (perspectives from industries including; medicine, government, technology, philanthropy, media, science, music, marketing, just to name a few), and
• talks that are all, in one way or another, inspiring, innovative and revolutionary.

As a result, the demand to attend and to speak at TED is staggering. It has become annual global phenomenon. Why wouldn’t it? These “ideas worth spreading” ignite innovation, stir passion, inspire action and evolve the conversation to a higher level.

So, listen up all you conference organizers, regardless of what industries, geographies, or topics your conferences cover, you can borrow a page from TED.

First off, define your purpose, test your ingredients, aim high and develop the winning recipe that will accomplish it.  There are a plethora of goals that you’ll want it to achieve  with your conference (from gaining visibility, facilitating member networking, providing value to the membership, recognizing and advancing the profession, to, yes, MAKING MONEY!) so spend time defining them. Set clear objectives. And do this in SMART terms.

And, if MAKING MONEY is a priority, why not take another lesson from TED. In addition to creating a fabulous conference experience, why not add your own version of the latest TED offering of  The Associate Membership Program.

They are offering a discounted conference fee for those who can’t actually make it to the conference, but want to share the experience of TED as it unfolds with a group of associates, family, or friends of their choosing.

It has always been my belief that there are tremendous untapped revenue streams that can be easily applied to conferences of all topics, geographies and sizes, with a little pre-planning and vision, some tech-savvy support and sound strategic marketing (ahem, here’s the shameless plug).

Why, when so many of  you conference organizers are clamoring to get butts in seats and create decent revenue streams from these events they spend months (and sometimes years) planning, you aren’t also embracing innovative ways of extending the conference conversation, is beyond my bottom line focused comprehension.

One thing I think the world needs now is flexibility that will open us up to consider other options for accomplishing our goals, to broaden our vision and our minds and lead us into doing new things in new ways. I guess that’s why I think that what the world needs now….is also… TED.

Questions of the day

Have you attended TED? Viewed a TEDTalk? What are your favourites? How did the experience change you?

I guess this post proves I’m one of the 54%

Click here to view the embedded video.

Question of the Day

What applications can you see for the innovative techniques used here?