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	<title>Linda Johannesson &#187; technology</title>
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	<link>http://lindajohannesson.com</link>
	<description>Creating Communities and Conversations</description>
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		<title>My Personal Learning Network (PLN)</title>
		<link>http://lindajohannesson.com/2012/04/09/my-personal-learning-network-pln/</link>
		<comments>http://lindajohannesson.com/2012/04/09/my-personal-learning-network-pln/#comments</comments>
		<pubDate>Mon, 09 Apr 2012 06:02:20 +0000</pubDate>
		<dc:creator>Linda Johannesson</dc:creator>
				<category><![CDATA[Communities]]></category>
		<category><![CDATA[Conversations]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[contacts]]></category>
		<category><![CDATA[david meerman scott]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[greatminds]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[podcasts]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[tips]]></category>

		<guid isPermaLink="false">http://lindajohannesson.com/?p=783</guid>
		<description><![CDATA[<p>Getting back to that conversation where a coworker posed the question, “where do you go to keep up to date on the latest in digital”. Here&#8217;s the list I promised in the previous post. You&#8217;ll notice it&#8217;s a little skewed to my Canadian roots and with a heavy North American  influence, but geography aside, there  are [...]]]></description>
			<content:encoded><![CDATA[<p>Getting back to that conversation where a coworker posed the question, <strong><em>“where do you go to keep up to date on the latest in digital”</em></strong>. Here&#8217;s the list I promised in the previous post. You&#8217;ll notice it&#8217;s a little skewed to my Canadian roots and with a heavy North American  influence, but geography aside, there  are incredible insights to be gleaned that are equally relevant and appropriate for right here in ANZ. I guess another reason I enjoy some of them is that it&#8217;s kinda nice to hear people say &#8220;aboot&#8221; once in a while.</p>
<p><span style="color: #ff6600;"><strong>Resources</strong></span></p>
<ul>
<li>Social Media Today</li>
<li>Social Media Examiner</li>
<li>Blogspot</li>
<li>Mashable</li>
<li>Marketing Profs</li>
<li>TED</li>
<li>Digital Ministry</li>
<li>Mumbrella</li>
<li>AIMIA</li>
<li>AMI</li>
<li>Marketing Magazine</li>
<li>B&amp;T</li>
</ul>
<p>&nbsp;</p>
<p><span style="color: #ff6600;"><strong>Key Thought Leaders</strong></span></p>
<ul>
<li>Seth Godin</li>
<li>Mitch Joel</li>
<li>David Meerman Scott</li>
<li>Chris Brogan</li>
<li>Scott Stratten</li>
<li>Joseph Jaffe</li>
<li>Jeremiah Owyang</li>
<li>(there really should be more women on this list!)</li>
</ul>
<p>&nbsp;</p>
<p><span style="color: #ff6600;"><strong>Podcasts</strong></span></p>
<ul>
<li>Six Pixels of Separation</li>
<li>For Immediate Release</li>
<li>Marketing over Coffee</li>
<li>The Marketing Edge</li>
<li>The Engaging Brand</li>
<li>Inbound Marketing Strategies</li>
<li>This Week in Tech</li>
<li>This Week in Google</li>
<li>MacBreak Weekly</li>
<li>The Social Hour</li>
<li>I Love Marketing</li>
</ul>
<p>&nbsp;</p>
<p><span style="color: #800080;"><strong>Questions of the day:</strong></span></p>
<p><span style="color: #800080;"><strong>Who else should be on this list? What other podcasts, blogs and/or resources are worth tapping into? </strong></span></p>
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		<title>Where do you go?</title>
		<link>http://lindajohannesson.com/2012/04/06/where-do-you-go/</link>
		<comments>http://lindajohannesson.com/2012/04/06/where-do-you-go/#comments</comments>
		<pubDate>Fri, 06 Apr 2012 00:11:26 +0000</pubDate>
		<dc:creator>Linda Johannesson</dc:creator>
				<category><![CDATA[Conversations]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[audioboo]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[examples]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[podcasts]]></category>
		<category><![CDATA[skype]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://lindajohannesson.com/?p=774</guid>
		<description><![CDATA[<p></p> <p>The conversation with a co-worker was simple enough. Knowing that I’m more than a digital-dabbler, she posed the question, “where do you go to keep up to date on the latest in digital”. I rattled off a few resources then said I’ll send you a list.</p> <p>When I really started pondering it, the list [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://lindajohannesson.com/wp-content/uploads/2012/04/IMG_7399.jpg"><img class="alignleft size-medium wp-image-776" title="IMG_7399" src="http://lindajohannesson.com/wp-content/uploads/2012/04/IMG_7399-300x224.jpg" alt="" width="300" height="224" /></a></p>
<p>The conversation with a co-worker was simple enough. Knowing that I’m more than a digital-dabbler, she posed the question, <strong><em>“where do you go to keep up to date on the latest in digital”</em></strong>. I rattled off a few resources then said I’ll send you a list.</p>
<p>When I really started pondering it, the list just kept growing and growing.</p>
<p>It includes online publications, websites, blogs, people. I’ll detail a number of them here in a future post for your reference.</p>
<p>But, the more I thought about it, the more I kept coming back to the simplest of answers. When asked the question “<em><strong>where do you go to keep up to date on the latest in digital?”</strong></em> What I should have said then and am definitely saying now is, <em><strong>“I go to the latest in digital.”</strong></em></p>
<p>You can read and intellectually digest all you want around the latest digital developments <em>(and I certainly encourage you to do so)</em>, but the real learning, the intimate knowledge, the true understanding comes from actually using these tools.  Trying them on for size, going through the growing pains of determining what they can and can’t do, seeing how they connect, what happens in the background, coming up with your own ideas on how to improve them or finding new uses for them is where the real learning happens.</p>
<p>I wholeheartedly believe that to gain a real understanding <em>(and vast appreciation for)</em> digital tools you have to jump in, roll up your sleeves, observe a little, play a lot and learn even more. Like most things in life, you can only learn so much from sitting on the sidelines.</p>
<p>So, if you want to learn the digital basics on through to the latest in digital developments, you’re going to have to <strong><em>“do digital”</em></strong>.</p>
<p>&nbsp;</p>
<p><strong><span style="color: #800080;">Questions of the day:</span></strong></p>
<p><strong><span style="color: #800080;">What digital tools have you tried lately? What have been your observations? What would you recommend trying and why?</span></strong></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
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		<title>Have you got a minute?</title>
		<link>http://lindajohannesson.com/2012/04/02/have-you-got-a-minute/</link>
		<comments>http://lindajohannesson.com/2012/04/02/have-you-got-a-minute/#comments</comments>
		<pubDate>Sun, 01 Apr 2012 20:24:12 +0000</pubDate>
		<dc:creator>Linda Johannesson</dc:creator>
				<category><![CDATA[Communities]]></category>
		<category><![CDATA[Conversations]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[change]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[flickr]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[web]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://lindajohannesson.com/?p=764</guid>
		<description><![CDATA[<p>For all those companies, for all those people, for all those who still don&#8217;t embrace digital, or who scoff at the power or the potential of online, or who say they&#8217;ll get to it once something more important is done, or those who say it can&#8217;t help me or my what I do, I say, [...]]]></description>
			<content:encoded><![CDATA[<p>For all those companies, for all those people, for all those who still don&#8217;t embrace digital, or who scoff at the power or the potential of online, or who say they&#8217;ll get to it once something more important is done, or those who say it can&#8217;t help me or my what I do, I say, &#8220;JUST STOP, take a minute, just one minute to see things differently, to see the opportunity, to be open to embracing it&#8221;.</p>
<p>Because  sometimes all it takes is a minute. And, really, according to these stats, do you really have another minute to waste?</p>
<p>&nbsp;</p>
<p><a href="http://lindajohannesson.com/wp-content/uploads/2012/04/Internet-Minute1.jpg"><img class="aligncenter size-medium wp-image-768" title="Internet Minute" src="http://lindajohannesson.com/wp-content/uploads/2012/04/Internet-Minute1-300x216.jpg" alt="" width="300" height="216" /></a></p>
<p><strong><span style="color: #800080;">Questions of the day:</span></strong></p>
<p><strong><span style="color: #800080;">Which of these stats surprise you most? Or suggest the biggest opportunity for you and/or your business?</span></strong></p>
<p>&nbsp;</p>
<p>P.S. I think I might just start developing apps to fund my retirement!</p>
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		<title>What I have been doing</title>
		<link>http://lindajohannesson.com/2012/03/20/what-i-have-been-doing/</link>
		<comments>http://lindajohannesson.com/2012/03/20/what-i-have-been-doing/#comments</comments>
		<pubDate>Tue, 20 Mar 2012 09:28:16 +0000</pubDate>
		<dc:creator>Linda Johannesson</dc:creator>
				<category><![CDATA[Tools]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[photoblogging]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://lindajohannesson.com/?p=694</guid>
		<description><![CDATA[<p>I&#8217;ve experimented with a couple of other blogging platforms have been participating in Project 365 (actually 366 this year) photoblogging on Specular Highlights. I&#8217;ve been taking a photo a day and haven&#8217;t missed one yet!</p> <p>I think this practice is helping to make me a better photographer (even though everything is shot on my iPhone [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve experimented with a couple of other blogging platforms have been participating in Project 365 (actually 366 this year) photoblogging on <a href="http://specularhighlights.posterous.com/">Specular Highlights</a>. I&#8217;ve been taking a photo a day and haven&#8217;t missed one yet!</p>
<p>I think this practice is helping to make me a better photographer (even though everything is shot on my iPhone 4) and it&#8217;s allowed me to experiment with a variety of photo apps that add another dimension of creativity to the image.</p>
<p>Here&#8217;s a few that I use&#8230;</p>
<p><a href="http://lindajohannesson.com/wp-content/uploads/2012/03/IMG_7434.png"><img class="alignleft size-medium wp-image-696" title="My photo apps" src="http://lindajohannesson.com/wp-content/uploads/2012/03/IMG_7434-200x300.png" alt="" width="200" height="300" /></a></p>
<p>I must admit that my favourite, by far, is <a href="http://campl.us/">Camera+</a>. There&#8217;s a reason they call it &#8220;the ultimate photo app&#8221;.</p>
<p>If there are any more project 365-ers out there, I&#8217;d love to hear from  you. And, see your photos of course!</p>
<p><strong><span style="color: #800080;">Questions of the day?</span></strong></p>
<p><strong><span style="color: #800080;">What photo apps do you use? recommend?</span></strong></p>
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		<title>Truly Creative &#8211; Klick Inc.&#8217;s Holiday Video</title>
		<link>http://lindajohannesson.com/2010/12/23/truly-creative-klick-inc-s-holiday-video/</link>
		<comments>http://lindajohannesson.com/2010/12/23/truly-creative-klick-inc-s-holiday-video/#comments</comments>
		<pubDate>Thu, 23 Dec 2010 03:14:13 +0000</pubDate>
		<dc:creator>Linda Johannesson</dc:creator>
				<category><![CDATA[Communities]]></category>
		<category><![CDATA[Conversations]]></category>
		<category><![CDATA[career]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[examples]]></category>
		<category><![CDATA[job searching]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[viral]]></category>

		<guid isPermaLink="false">http://lindajohannesson.com/?p=652</guid>
		<description><![CDATA[<p>I WANT TO WORK HERE&#8230; Karl, can ya get me in? </p> <p>Click here to view the embedded video.</p> ]]></description>
			<content:encoded><![CDATA[<p><span style="color: #ff6600;"><strong>I WANT TO WORK HERE&#8230; Karl, can ya get me in?<br />
</strong></span></p>
<p><a href="http://lindajohannesson.com/2010/12/23/truly-creative-klick-inc-s-holiday-video/"><em>Click here to view the embedded video.</em></a></p>
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		<title>The Digital Story of the Nativity</title>
		<link>http://lindajohannesson.com/2010/12/21/the-digital-story-of-the-nativity/</link>
		<comments>http://lindajohannesson.com/2010/12/21/the-digital-story-of-the-nativity/#comments</comments>
		<pubDate>Mon, 20 Dec 2010 21:36:44 +0000</pubDate>
		<dc:creator>Linda Johannesson</dc:creator>
				<category><![CDATA[Communities]]></category>
		<category><![CDATA[Conversations]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://lindajohannesson.com/?p=641</guid>
		<description><![CDATA[<p>Merry (digital) Christmas to you and yours!</p> <p>Click here to view the embedded video.</p> ]]></description>
			<content:encoded><![CDATA[<p>Merry (digital) Christmas to you and yours!</p>
<p><a href="http://lindajohannesson.com/2010/12/21/the-digital-story-of-the-nativity/"><em>Click here to view the embedded video.</em></a></p>
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		<title>Incredible Insights from Howard Rheingold on Collaboration</title>
		<link>http://lindajohannesson.com/2010/05/22/incredible-insights-from-howard-rheingold-on-collaboration/</link>
		<comments>http://lindajohannesson.com/2010/05/22/incredible-insights-from-howard-rheingold-on-collaboration/#comments</comments>
		<pubDate>Sat, 22 May 2010 07:58:09 +0000</pubDate>
		<dc:creator>Linda Johannesson</dc:creator>
				<category><![CDATA[Communities]]></category>
		<category><![CDATA[Conversations]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[change]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[TED]]></category>

		<guid isPermaLink="false">http://lindajohannesson.com/?p=566</guid>
		<description><![CDATA[<p>Are you part of a smart mob?</p> <p>Are you as cooperative or as collaborative as you could be?</p> <p>How well have you embraced enabling technologies?</p> <p>Rheingold discusses the technologies of COOPERATION &#38; SHARING economies. He hypothesizes that if in the past, new forms of cooperation created new forms of wealth we may be moving into [...]]]></description>
			<content:encoded><![CDATA[<p>Are you part of a smart mob?</p>
<p>Are you as cooperative or as collaborative as you could be?</p>
<p>How well have you embraced enabling technologies?</p>
<p>Rheingold discusses the technologies of COOPERATION &amp; SHARING economies. He hypothesizes that if in the past, new forms of cooperation created new forms of wealth we may be moving into yet another economic form that is significantly different &#8230;</p>
<p>Are you prepared?</p>
<p>Take 20 minutes, have a listen, ponder the possibilities, then think about your answer.</p>
<p><a href="http://lindajohannesson.com/2010/05/22/incredible-insights-from-howard-rheingold-on-collaboration/"><em>Click here to view the embedded video.</em></a></p>
<p><a href="http://www.ted.com/talks/lang/eng/howard_rheingold_on_collaboration.html">Howard Rheingold on Collaboration</a></p>
<p><span style="color: #800080;"><strong>Question of the day</strong></span></p>
<p><span style="color: #800080;"><strong>If your answer is &#8220;no, you&#8217;re not prepared&#8221;, what are you going to do about it?</strong></span></p>
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		<title>Meet the TorontoTalks Crew</title>
		<link>http://lindajohannesson.com/2010/05/12/meet-two-of-the-torontotalks-crew/</link>
		<comments>http://lindajohannesson.com/2010/05/12/meet-two-of-the-torontotalks-crew/#comments</comments>
		<pubDate>Wed, 12 May 2010 10:00:03 +0000</pubDate>
		<dc:creator>Linda Johannesson</dc:creator>
				<category><![CDATA[Communities]]></category>
		<category><![CDATA[Conversations]]></category>
		<category><![CDATA[campaigns]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[iabc]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://lindajohannesson.com/?p=560</guid>
		<description><![CDATA[<p>Click here to view the embedded video.</p> <p>Click here to view the embedded video.</p> <p>Click here to view the embedded video.</p> <p>Click here to view the embedded video.</p> ]]></description>
			<content:encoded><![CDATA[<p><a href="http://lindajohannesson.com/2010/05/12/meet-two-of-the-torontotalks-crew/"><em>Click here to view the embedded video.</em></a></p>
<p><a href="http://lindajohannesson.com/2010/05/12/meet-two-of-the-torontotalks-crew/"><em>Click here to view the embedded video.</em></a></p>
<p><a href="http://lindajohannesson.com/2010/05/12/meet-two-of-the-torontotalks-crew/"><em>Click here to view the embedded video.</em></a></p>
<p><a href="http://lindajohannesson.com/2010/05/12/meet-two-of-the-torontotalks-crew/"><em>Click here to view the embedded video.</em></a></p>
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		<title>&#8216;Nuf Said</title>
		<link>http://lindajohannesson.com/2010/05/08/nuf-said/</link>
		<comments>http://lindajohannesson.com/2010/05/08/nuf-said/#comments</comments>
		<pubDate>Fri, 07 May 2010 22:49:18 +0000</pubDate>
		<dc:creator>Linda Johannesson</dc:creator>
				<category><![CDATA[Communities]]></category>
		<category><![CDATA[Conversations]]></category>
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		<category><![CDATA[change]]></category>
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		<category><![CDATA[facebook]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[technology]]></category>
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		<guid isPermaLink="false">http://lindajohannesson.com/?p=544</guid>
		<description><![CDATA[<p>Click here to view the embedded video.</p> ]]></description>
			<content:encoded><![CDATA[<p><a href="http://lindajohannesson.com/2010/05/08/nuf-said/"><em>Click here to view the embedded video.</em></a></p>
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		<title>A Milestone in Conversations</title>
		<link>http://lindajohannesson.com/2010/04/21/a-milestone-in-conversations/</link>
		<comments>http://lindajohannesson.com/2010/04/21/a-milestone-in-conversations/#comments</comments>
		<pubDate>Wed, 21 Apr 2010 10:47:35 +0000</pubDate>
		<dc:creator>Linda Johannesson</dc:creator>
				<category><![CDATA[Communities]]></category>
		<category><![CDATA[Conversations]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[examples]]></category>
		<category><![CDATA[greatminds]]></category>
		<category><![CDATA[iabc]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[speaking]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[unconference]]></category>

		<guid isPermaLink="false">http://lindajohannesson.com/?p=517</guid>
		<description><![CDATA[<p></p> <p>There it was. In print. The brochure arrived.The annual event that I look forward to year after year.</p> <p>Finally in 2010, after 20 years of membership in the association, I’m achieving a milestone. I’m on the agenda for the 2010 IABC Word Conference, taking place in my home city of Toronto. I won’t be [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://lindajohannesson.com/wp-content/uploads/2010/04/conf-brochure1.jpg" mce_href="http://lindajohannesson.com/wp-content/uploads/2010/04/conf-brochure1.jpg"><img class="alignleft size-full wp-image-520" title="conf brochure" src="http://lindajohannesson.com/wp-content/uploads/2010/04/conf-brochure1.jpg" mce_src="http://lindajohannesson.com/wp-content/uploads/2010/04/conf-brochure1.jpg" alt="" height="179" width="130"></a><br mce_bogus="1"></p>
<p>There it was. In print. The brochure arrived.The annual event that I look forward to year after year.</p>
<p>Finally in 2010, after 20 years of membership in the association, I’m achieving a milestone. I’m on the agenda for the <a href="http://www.iabc.com/wc/" mce_href="http://www.iabc.com/wc/">2010 IABC Word Conference</a>, taking place in my home city of Toronto. I won’t be playing the role of sage on stage. I won’t be at the microphone talking at an audience for an hour. Instead, I’ll be joining three others in facilitating a conversation.&nbsp; An approach that I think is far more fun!</p>
<p>I’m both honoured and excited to join an international crew <a href="http://twitter.com/BryanPerson/" mce_href="http://twitter.com/BryanPerson/">Bryan Person</a> from Texas, <a href="http://twitter.com/jschultz/" mce_href="http://twitter.com/jschultz/">Jeremy Schulz</a> from Arizona and <a href="http://twitter.com/mechristopher/" mce_href="http://twitter.com/mechristopher/">Christopher Swan</a> from California in facilitating a three hour <a href="http://www.iabc.com/wc/toSunday.htm" mce_href="http://www.iabc.com/wc/toSunday.htm">Unconference Session, entitled Emerging Communication Channels</a><br mce_bogus="1"></p>
<p style="text-align: center;" mce_style="text-align: center;"><a href="http://lindajohannesson.com/wp-content/uploads/2010/04/ScreenHunter_03-Apr.-21-17.404.gif" mce_href="http://lindajohannesson.com/wp-content/uploads/2010/04/ScreenHunter_03-Apr.-21-17.404.gif"><img class="size-full wp-image-533 aligncenter" title="ScreenHunter_03 Apr. 21 17.40" src="http://lindajohannesson.com/wp-content/uploads/2010/04/ScreenHunter_03-Apr.-21-17.404.gif" mce_src="http://lindajohannesson.com/wp-content/uploads/2010/04/ScreenHunter_03-Apr.-21-17.404.gif" alt="" height="139" width="541"></a><br mce_bogus="1"></p>
<p>Beyond a love for warmer climates, we all share sense for what&#8217;s possible, a passion for marketing and communications, an interest in social media, and an obvious infatuation with technology and new ideas. It was these that brought us together at last year&#8217;s IABC World Conference. The four of us first met online through the conversations that took place through <a href="http://outtathegate.wordpress.com/" mce_href="http://outtathegate.wordpress.com/">the outtathegate campaign</a>. That was the start of a great collaborative experience. We continued&nbsp; our conversations long after the 2009 conference, brainstormed some ideas and then pitched a few to IABC for this year and&#8230; tada&#8230;this session was the result.</p>
<p>I think this is a prime example of how a conversation between strangers with something in common, backed by the power of social media can lead to an incredible exchange of ideas and the creation of something wonderful.</p>
<p>Just how wonderful? You&#8217;ll have to be part of our unconference session to find out!</p>
<p>We&#8217;d be honoured if you join our conversation&#8230;</p>
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