Tweets

Introducing…the new face of banking

 

 

 

I’m so very excited about today’s launch of Teachers Mutual Bank

It’s finally here. As any marketer knows, the birth of a rebrand is an exciting time indeed. And I am very proud to have been  part of the team responsible for creating it.

Today, Teachers Credit Union (TCU) [...]

New Year’s Resolutions for Leaders

Happy 2011 everyone!

This is the time of year when many of us make promises, set goals, create that list of resolutions for the year to come. As leaders, what we do and how we do it influences so many. During this time of reflection we have a new opportunity to take the [...]

The Big Reveal was Revealing Indeed

I finally got to meet the person behind @iconic88. While I don’t usually follow brands or tweeps on twitter who aren’t forthright with providing details about their personal identity, I made an exception in the case of following @iconic88.

Iggy Pintado, or @iggypintado, author of The Connection Generation, a man I have great respect for, [...]

Social media and Marketing – When to jump in, creating brand ambassadors and the power of four…

Robert Scoble, blogger and entrepreneur  discusses how ideas spread. The public session was part of the Stanford GSB marketing course, the Power of Social Technology.

While his presentation style is undeniably understated, his observations and insights are powerful.

Question of the day:

In the last bit of the video he refers to an [...]

Tactic or strategy? Social media vs. social marketing?

Tony Chapman of Cap C shares his views in this video.

Here, Tony, uses the phrase social marketing, not social media. I think we’ve got some serious semantics at work here.

I agree that tactics should never be confused with strategy, but so often are! To all you self proclaimed social media experts , ad [...]

What TED can teach Conference Organizers

What’s the consummate conference experience? TED of course.  TED has become synonymous with innovation, inspiration. It thrills and inspires audiences around the world to join in the conversation.

As stated in their history,

TED was born in 1984 out of the observation by Richard Saul Wurman of a powerful convergence between Technology, Entertainment and Design. [...]

What Matters Now (A Montage of Ideas from 70+ Great Minds)

What Matters Now is the latest free  e-book from Seth Godin and friends -it’s provocative, insightful, inspiring and just plain powerful!

Download it, read it, live it….just trust me on this…this IS what matters now.

The team approach to increasing corporate “socialarity”

Chris Brogan’s recent post Social Media Needs to Become a Team Sport makes some valid points. In essence, he says that social media is full of a bunch of solo players, rather than teams of people working together to achieve (or, in his analogy, score) a common goal.

“We’re building a cluster of solo players [...]