Tony Chapman of Cap C shares his views in this video.
Here, Tony, uses the phrase social marketing, not social media. I think we’ve got some serious semantics at work here.
I agree that tactics should never be confused with strategy, but so often are! To all you self proclaimed social media experts , ad agency [...]
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Chris Brogan’s recent post Social Media Needs to Become a Team Sport makes some valid points. In essence, he says that social media is full of a bunch of solo players, rather than teams of people working together to achieve (or, in his analogy, score) a common goal.
“We’re building a cluster of solo players out [...]
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