Consider a Freelancer for Competitive Advantage

Thought this article was a great summary of the advantages that can be realised when companies, extend their workforce and hire an experienced freelancer. Whether it’s a solution for dealing with peaks in demand, covering existing team member leave, making inroads into new industries, a project requiring new and different perspective or simply because you Read more about Consider a Freelancer for Competitive Advantage[…]

You can’t have one without the other (or at least you shouldn’t)

  It’s funny where you find inspiration and your “aha moments”. I just found one thanks to my Facebook friend, Simon Young. He posted this image to his Facebook page just moments ago. It struck me first as amusing so I chuckled. But after some pondering, I thought, “Wow!. Having both really is the secret to Read more about You can’t have one without the other (or at least you shouldn’t)[…]

Introducing…the new face of banking

      I’m so very excited about today’s launch of Teachers Mutual Bank It’s finally here. As any marketer knows, the birth of a rebrand is an exciting time indeed. And I am very proud to have been  part of the team responsible for creating it. Today, Teachers Credit Union (TCU) officially becomes Teachers Read more about Introducing…the new face of banking[…]

New Year’s Resolutions for Leaders

Happy 2011 everyone! This is the time of year when many of us make promises, set goals, create that list of resolutions for the year to come. As leaders, what we do and how we do it influences so many. During this time of reflection we have a new opportunity to take the first steps Read more about New Year’s Resolutions for Leaders[…]

The Big Reveal was Revealing Indeed

I finally got to meet the person behind @iconic88. While I don’t usually follow brands or tweeps on twitter who aren’t forthright with providing details about their personal identity, I made an exception in the case of following @iconic88. Iggy Pintado, or @iggypintado, author of The Connection Generation, a man I have great respect for, Read more about The Big Reveal was Revealing Indeed[…]

Social media and Marketing – When to jump in, creating brand ambassadors and the power of four…

Robert Scoble, blogger and entrepreneur  discusses how ideas spread. The public session was part of the Stanford GSB marketing course, the Power of Social Technology. While his presentation style is undeniably understated, his observations and insights are powerful. Question of the day: In the last bit of the video he refers to an intimate dinner Read more about Social media and Marketing – When to jump in, creating brand ambassadors and the power of four…[…]

Tactic or strategy? Social media vs. social marketing?

Tony Chapman of Cap C shares his views in this video. Here, Tony, uses the phrase social marketing, not social media. I think we’ve got some serious semantics at work here. I agree that tactics should never be confused with strategy, but so often are! To all you self proclaimed social media experts , ad Read more about Tactic or strategy? Social media vs. social marketing?[…]

What TED can teach Conference Organizers

What’s the consummate conference experience? TED of course.  TED has become synonymous with innovation, inspiration. It thrills and inspires audiences around the world to join in the conversation. As stated in their history, TED was born in 1984 out of the observation by Richard Saul Wurman of a powerful convergence between Technology, Entertainment and Design. Read more about What TED can teach Conference Organizers[…]

What Matters Now (A Montage of Ideas from 70+ Great Minds)

What Matters Now is the latest free  e-book from Seth Godin and friends -it’s provocative, insightful, inspiring and just plain powerful! Download it, read it, live it….just trust me on this…this IS what matters now.

The team approach to increasing corporate “socialarity”

Chris Brogan’s recent post Social Media Needs to Become a Team Sport makes some valid points. In essence, he says that social media is full of a bunch of solo players, rather than teams of people working together to achieve (or, in his analogy, score) a common goal. “We’re building a cluster of solo players Read more about The team approach to increasing corporate “socialarity”[…]