There it was. In print. The brochure arrived.The annual event that I look forward to year after year.

Finally in 2010, after 20 years of membership in the association, I’m achieving a milestone. I’m on the agenda for the 2010 IABC Word Conference, taking place in my home city of Toronto. I won’t be playing the role [...]]]>

There it was. In print. The brochure arrived.The annual event that I look forward to year after year.

Finally in 2010, after 20 years of membership in the association, I’m achieving a milestone. I’m on the agenda for the 2010 IABC Word Conference, taking place in my home city of Toronto. I won’t be playing the role of sage on stage. I won’t be at the microphone talking at an audience for an hour. Instead, I’ll be joining three others in facilitating a conversation.  An approach that I think is far more fun!

I’m both honoured and excited to join an international crew Bryan Person from Texas, Jeremy Schulz from Arizona and Christopher Swan from California in facilitating a three hour Unconference Session, entitled Emerging Communication Channels

Beyond a love for warmer climates, we all share sense for what’s possible, a passion for marketing and communications, an interest in social media, and an obvious infatuation with technology and new ideas. It was these that brought us together at last year’s IABC World Conference. The four of us first met online through the conversations that took place through the outtathegate campaign. That was the start of a great collaborative experience. We continued  our conversations long after the 2009 conference, brainstormed some ideas and then pitched a few to IABC for this year and… tada…this session was the result.

I think this is a prime example of how a conversation between strangers with something in common, backed by the power of social media can lead to an incredible exchange of ideas and the creation of something wonderful.

Just how wonderful? You’ll have to be part of our unconference session to find out!

We’d be honoured if you join our conversation…