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Social media and Marketing – When to jump in, creating brand ambassadors and the power of four…

Robert Scoble, blogger and entrepreneur  discusses how ideas spread. The public session was part of the Stanford GSB marketing course, the Power of Social Technology.

While his presentation style is undeniably understated, his observations and insights are powerful.

Question of the day:

In the last bit of the video he refers to an intimate dinner conversation, if [...]

March 7th, 2010 | Tags: , , , , , , , , | Category: Communities, Conversations, Tools | Leave a comment

Tactic or strategy? Social media vs. social marketing?

Tony Chapman of Cap C shares his views in this video.

Here, Tony, uses the phrase social marketing, not social media. I think we’ve got some serious semantics at work here.

I agree that tactics should never be confused with strategy, but so often are! To all you self proclaimed social media experts , ad agency types [...]

February 11th, 2010 | Tags: , , , , | Category: Communities, Conversations, Tools | Leave a comment

What Matters Now (A Montage of Ideas from 70+ Great Minds)

What Matters Now is the latest free  e-book from Seth Godin and friends -it’s provocative, insightful, inspiring and just plain powerful!

Download it, read it, live it….just trust me on this…this IS what [...]

December 15th, 2009 | Tags: , , , , , , , , , , , , , , , , | Category: Conversations | Leave a comment

New Rules, New Relevance, New Results

I’ve been helping to promote the David Meerman Scott event coming to Sydney this September. Here’s my guest post from the Social Media Masterclass blog that looks at how Robert Half International has incorporated the New Rules of Marketing and PR.

Robert Half International (RHI) is winning at the Recruiting game by playing by some new rules. [...]

August 11th, 2009 | Tags: , , , , , , , | Category: Communities, Conversations, Tools | One comment

What does your podcast library say about you?

To be honest, I think mine screams I’m a girl geek.

My shiny red ipod seems to accompany me everywhere these days. I’ll pop it on the walk to the post office, the train ride to the city or even when I’m vacuuming. This tiny rectangle contains weeks of  eclectic education covering marketing, technology, business, communication, public [...]

July 1st, 2009 | Tags: , , , , , | Category: Conversations, Tools | Leave a comment