I’m so very excited about today’s launch of Teachers Mutual Bank
It’s finally here. As any marketer knows, the birth of a rebrand is an exciting time indeed. And I am very proud to have been part of the team responsible for creating it.
Today, Teachers Credit Union (TCU) [...]
Tony Chapman of Cap C shares his views in this video.
Here, Tony, uses the phrase social marketing, not social media. I think we’ve got some serious semantics at work here.
I agree that tactics should never be confused with strategy, but so often are! To all you self proclaimed social media experts , ad [...]
To be honest, I think mine screams I’m a girl geek.
My shiny red ipod seems to accompany me everywhere these days. I’ll pop it on the walk to the post office, the train ride to the city or even when I’m vacuuming. This tiny rectangle contains weeks of eclectic education covering marketing, technology, business, [...]