Lose the Lingo with a Freethinking Freelancer

This video from Avaya is hilarious! That said, there was a time when I would not have found it nearly as funny as I do today. Within seconds, this video transported me back to my jargon-laden corporate days. Without exception, every company I’ve worked at had its own culture and accompanying organisation-wide vocabulary, every industry Read more about Lose the Lingo with a Freethinking Freelancer[…]

Introducing…the new face of banking

      I’m so very excited about today’s launch of Teachers Mutual Bank It’s finally here. As any marketer knows, the birth of a rebrand is an exciting time indeed. And I am very proud to have been  part of the team responsible for creating it. Today, Teachers Credit Union (TCU) officially becomes Teachers Read more about Introducing…the new face of banking[…]

Social media and Marketing – When to jump in, creating brand ambassadors and the power of four…

Robert Scoble, blogger and entrepreneur  discusses how ideas spread. The public session was part of the Stanford GSB marketing course, the Power of Social Technology. While his presentation style is undeniably understated, his observations and insights are powerful. Question of the day: In the last bit of the video he refers to an intimate dinner Read more about Social media and Marketing – When to jump in, creating brand ambassadors and the power of four…[…]

Tactic or strategy? Social media vs. social marketing?

Tony Chapman of Cap C shares his views in this video. Here, Tony, uses the phrase social marketing, not social media. I think we’ve got some serious semantics at work here. I agree that tactics should never be confused with strategy, but so often are! To all you self proclaimed social media experts , ad Read more about Tactic or strategy? Social media vs. social marketing?[…]

What Matters Now (A Montage of Ideas from 70+ Great Minds)

What Matters Now is the latest free  e-book from Seth Godin and friends -it’s provocative, insightful, inspiring and just plain powerful! Download it, read it, live it….just trust me on this…this IS what matters now.

New Rules, New Relevance, New Results

I’ve been helping to promote the David Meerman Scott event coming to Sydney this September. Here’s my guest post from the Social Media Masterclass blog that looks at how Robert Half International has incorporated the New Rules of Marketing and PR. Robert Half International (RHI) is winning at the Recruiting game by playing by some Read more about New Rules, New Relevance, New Results[…]

What does your podcast library say about you?

To be honest, I think mine screams I’m a girl geek. My shiny red ipod seems to accompany me everywhere these days. I’ll pop it on the walk to the post office, the train ride to the city or even when I’m vacuuming. This tiny rectangle contains weeks of  eclectic education covering marketing, technology, business, Read more about What does your podcast library say about you?[…]