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Social media and Marketing – When to jump in, creating brand ambassadors and the power of four…

Robert Scoble, blogger and entrepreneur  discusses how ideas spread. The public session was part of the Stanford GSB marketing course, the Power of Social Technology.

While his presentation style is undeniably understated, his observations and insights are powerful.

Question of the day:

In the last bit of the video he refers to an [...]

March 7th, 2010 | Tags: , , , , , , , , | Category: Communities, Conversations, Tools | Leave a comment

Tactic or strategy? Social media vs. social marketing?

Tony Chapman of Cap C shares his views in this video.

Here, Tony, uses the phrase social marketing, not social media. I think we’ve got some serious semantics at work here.

I agree that tactics should never be confused with strategy, but so often are! To all you self proclaimed social media experts , ad [...]

February 11th, 2010 | Tags: , , , , | Category: Communities, Conversations, Tools | Leave a comment

What Matters Now (A Montage of Ideas from 70+ Great Minds)

What Matters Now is the latest free  e-book from Seth Godin and friends -it’s provocative, insightful, inspiring and just plain powerful!

Download it, read it, live it….just trust me on this…this IS what matters now.

December 15th, 2009 | Tags: , , , , , , , , , , , , , , , , | Category: Conversations | Leave a comment

The team approach to increasing corporate “socialarity”

Chris Brogan’s recent post Social Media Needs to Become a Team Sport makes some valid points. In essence, he says that social media is full of a bunch of solo players, rather than teams of people working together to achieve (or, in his analogy, score) a common goal.

“We’re building a cluster of solo players [...]

November 27th, 2009 | Tags: , , , , , | Category: Communities, Conversations | Leave a comment