Tomorrow [...]]]> Since I arrived in Sydney just over two and a half years ago, I’ve busied myself with a variety of initiatives – a long term remote contract,  a few freelance projects, numerous volunteer endeavors, one very exciting global collaborative project and a full time marketing and communications role in the not for profit sector.

Tomorrow I begin a brand new challenge.

I am joining  AMP Financial Services in their Customer Solutions division. Working from the Parramatta office, I’ll be leading the division’s Marketing and Communications activities. I’m thrilled to be joining such a well established and respected financial services organisation in a role that will allow me to help tell the exceptional service stories and publicise, promote and market the service advances delivered by the AMP Customer Solutions team to both internal and external stakeholders.

I am grateful for the opportunity to land such a transformative role that draws on so much of my previous experience. The truth is that I’ve been looking for a role like this since I arrived here. Over the next few months, I’m convinced this will prove to be both a fabulous fit and well worth the wait.

I huge THANK YOU goes out to all of you have helped me to get to this point. Your support is appreciated (perhaps more than you know).

While I may be moving desks, you’ll still find me in all my regular online places. And you can now also reach me at…

2 – 12 Macquarie Street Parramatta NSW 2150 Australia

Linda_Johannesson@amp.com.au

In addition to the fabulous people, professional sessions, terrific networking opportunities and heaps of fun,here are a few of my views about this  year’s conference… The future looks fabulous! As communicators we’re a lucky bunch! Our future looks fabulous. It promises to be dynamic, challenging and rewarding. But, to take advantage of the opportunities that await us, [...]]]>

In addition to the fabulous people, professional sessions, terrific networking opportunities and heaps of fun,here are a few of my views about this  year’s conference…

The future looks fabulous!
As communicators we’re a lucky bunch! Our future looks fabulous. It promises to be dynamic, challenging and rewarding. But, to take advantage of the opportunities that await us, we’ll need to actively embrace this dynamic future. In order to remain strategic and relevant we’ll need to better understand our own skills and strengths, we’ll need to embrace new skills, tools and technologies and add them deftly to our tactical toolkits. We’ll need to willingly embrace and respond to the expanding demands that require us to be consultants, change advocates, educators, coaches, publishers, conversation agents and story tellers. And, for those of us who do, we’ll have one key advantage. We’ll actually have a future.

There’s action required
A repeated theme of this conference for me was around Gandhi’s mantra of “Be the change you want to see”.  The TorontoTalks was proud to have the opportunity to do just that with our Unconference session. We had an idea, we pitched it and we delivered it. We took action.

Many of this year’s sessions stressed a focus on action. Of course, feedback is fine, dialogue is necessary, but action is what makes the real difference. It creates change. Action is tangible.
Whether it’s everyone focused on achieving  one action, as Craig Kielburger’s minga example, or the action is distributed through lots of people, each doing their share to create a small part of something larger, action by one or by many is a what gets things done. As communicators we need to realize that dialogue is great, but dialogue that creates action is better.

Great communications require great courage
We need to have the courage to break out of the traditional communications mold. We need the moxie to venture down new paths. We have to have confidence to challenge the status quo, to champion change, to create new tools, processes and solutions. We need to flex our strategic muscles and stand up for what we believe in, what we know to be good communication practices, to quote Guy Kawasaki, “don’t let the bozos grind you down” – have the courage to rise above them.

Trust has never been more important
As a profession, we’re still juggling the residual implications of the GFC, the challenges of Boomers, Gen X and Gen Ys working alongside each other trying to establish some common vocabulary and practices. Our ongoing reality includes an enduring lack of job security. We’ve faced dramatic change and had to do more with less.

There’s an expectancy for greater transparency in communications. There are more channels to choose from and faster ways of delivering your message. Everyone can have a voice and a broadcast platform,

We are at the highest level ever of distrust within organizations.  There are rampant challenges to employee engagement.

To deal with these issues and move productively beyond them, we need to trust. We need to trust our employees, our managers, our leaders, our stakeholders and we need to earn, keep and treasure the trust once it has been established.  Organizational engagement, productivity, innovation and evolution all depend on it.

The conference offered lots to applaud, lots to consider and lots to do…

Question of the day:

What were your conference thoughts, themes and takeaways?

Questions of the day

Have you attended an [...]]]> TorontoTalks is grateful to Shel Holz for this recent blog post and podcast that explains a little more about how the UNconference came to be and what you can expect. Christopher Swan and I were interviewed by Shel just yesterday. Have a peek and a listen!

Questions of the day

Have you attended an unconference? Where? When?

Click here to view the embedded video.

Click here to view the embedded video.

Click here to view the embedded video.

There it was. In print. The brochure arrived.The annual event that I look forward to year after year.

Finally in 2010, after 20 years of membership in the association, I’m achieving a milestone. I’m on the agenda for the 2010 IABC Word Conference, taking place in my home city of Toronto. I won’t be playing the [...]]]>

There it was. In print. The brochure arrived.The annual event that I look forward to year after year.

Finally in 2010, after 20 years of membership in the association, I’m achieving a milestone. I’m on the agenda for the 2010 IABC Word Conference, taking place in my home city of Toronto. I won’t be playing the role of sage on stage. I won’t be at the microphone talking at an audience for an hour. Instead, I’ll be joining three others in facilitating a conversation.  An approach that I think is far more fun!

I’m both honoured and excited to join an international crew Bryan Person from Texas, Jeremy Schulz from Arizona and Christopher Swan from California in facilitating a three hour Unconference Session, entitled Emerging Communication Channels

Beyond a love for warmer climates, we all share sense for what’s possible, a passion for marketing and communications, an interest in social media, and an obvious infatuation with technology and new ideas. It was these that brought us together at last year’s IABC World Conference. The four of us first met online through the conversations that took place through the outtathegate campaign. That was the start of a great collaborative experience. We continued  our conversations long after the 2009 conference, brainstormed some ideas and then pitched a few to IABC for this year and… tada…this session was the result.

I think this is a prime example of how a conversation between strangers with something in common, backed by the power of social media can lead to an incredible exchange of ideas and the creation of something wonderful.

Just how wonderful? You’ll have to be part of our unconference session to find out!

We’d be honoured if you join our conversation…

As stated in their history,

TED was born in 1984 out of the observation by Richard Saul Wurman of a powerful convergence between Technology, Entertainment and Design. The first [...]]]> What’s the consummate conference experience? TED of course.  TED has become synonymous with innovation, inspiration. It thrills and inspires audiences around the world to join in the conversation.

As stated in their history,

TED was born in 1984 out of the observation by Richard Saul Wurman of a powerful convergence between Technology, Entertainment and Design. The first TED included demos of the newly released Macintosh computer and Sony compact disc, while mathematician Benoit Mandelbrot demonstrated how to map coastlines with his newly discovered fractals and AI guru Marvin Minsky outlined his powerful new model of the mind.

This year’s conference is next week and its theme is what the world needs now… I know what you’re thinking, the song is running through my head too,but it’s more than love, sweet love. What the world needs now is …ideas, creativity and innovation. There’s too little of those things too!

I’ve never attended TED in person, but it is on my bucket list.  However, I have experienced it through the resulting podcasts, their online presence and others who share in its appeal. I’ve witnessed the magic of TED speakers who have moved me to action, brought me to tears or lead me to a greater understanding or appreciation of things, events or concepts. I hold this conference up as the yardstick for all conferences.

Pssst…all you in the conference business… there are lessons here to be learned here if you’d just invest the time to learn them.

Firstly, perhaps you can glean a little something from the winning TED recipe that includes:

• a basic premise and fundamental goal (to present “Ideas worth spreading”),
• the adherence to a consistent format from year to year and around the globe,
• a line-up of superior quality of speakers where the magic is in their diversity (perspectives from industries including; medicine, government, technology, philanthropy, media, science, music, marketing, just to name a few), and
• talks that are all, in one way or another, inspiring, innovative and revolutionary.

As a result, the demand to attend and to speak at TED is staggering. It has become annual global phenomenon. Why wouldn’t it? These “ideas worth spreading” ignite innovation, stir passion, inspire action and evolve the conversation to a higher level.

So, listen up all you conference organizers, regardless of what industries, geographies, or topics your conferences cover, you can borrow a page from TED.

First off, define your purpose, test your ingredients, aim high and develop the winning recipe that will accomplish it.  There are a plethora of goals that you’ll want it to achieve  with your conference (from gaining visibility, facilitating member networking, providing value to the membership, recognizing and advancing the profession, to, yes, MAKING MONEY!) so spend time defining them. Set clear objectives. And do this in SMART terms.

And, if MAKING MONEY is a priority, why not take another lesson from TED. In addition to creating a fabulous conference experience, why not add your own version of the latest TED offering of  The Associate Membership Program.

They are offering a discounted conference fee for those who can’t actually make it to the conference, but want to share the experience of TED as it unfolds with a group of associates, family, or friends of their choosing.

It has always been my belief that there are tremendous untapped revenue streams that can be easily applied to conferences of all topics, geographies and sizes, with a little pre-planning and vision, some tech-savvy support and sound strategic marketing (ahem, here’s the shameless plug).

Why, when so many of  you conference organizers are clamoring to get butts in seats and create decent revenue streams from these events they spend months (and sometimes years) planning, you aren’t also embracing innovative ways of extending the conference conversation, is beyond my bottom line focused comprehension.

One thing I think the world needs now is flexibility that will open us up to consider other options for accomplishing our goals, to broaden our vision and our minds and lead us into doing new things in new ways. I guess that’s why I think that what the world needs now….is also… TED.

Questions of the day

Have you attended TED? Viewed a TEDTalk? What are your favourites? How did the experience change you?

So, what were my lasting impressions? First off, the Waterview Convention Centre is a stunning [...]]]> What a great day at the SME Technology Summit 2009 This was an AWESOME way to kick off the month. HUGE thanks go out to @trib aka Stephen Collins whose generosity made it possible for me to attend. “You da man!”

So, what were my lasting impressions? First off, the Waterview Convention Centre is a stunning venue – well chosen! The Insight Exchange team ran a great conference and they diligently made sure that the speakers and delegates alike enjoyed the day’s experience.

The keynote speakers – Tim Pethick and Mark Pesce were both compelling and knowledgeable. I thank them for sharing their experiences, their thought provoking ideas and predictions for the future. It was obvious to those in the room that a future that relies heavily upon technology is as real for SMEs as it is for large multinationals.

I came away from these sessions reassured that I am one of the lucky ones. I get this stuff. I already have many of the skills necessary to participate and even lead in the use of technology in meeting the strategic marketing and communications agendas of organisations, large, small and anywhere in between.

Throughout the day, I jumped across all three tracks (Marketing, Social Media and Effectiveness) in the sessions

I attended. I noted a number of tips from the presenters, learned of some terrific examples, many of which were tweeted by a vocal group of us who populated the hundreds of tweets that became the #smetech hash tag dialogue.

I also came away with a long list of things I must learn/do more about – including:

•    investigating freelancer.com (and other such offerings) as both a buyer and supplier of services,
•    joining the Australian Business Women’s Network and possibly AIMIA
•    diving deeper into the sea of analytics
•    continuing my own efforts in blogging, podcasting, tweeting and so on…
•    pursuing potential opportunities with a number of the presenting companies
•    and furthering the conversations/connections, online and off,  that began face to face today with a number of fabulous and talented people

Attending an event like this really brings home the need for both community and conversation in our professional lives. I’m grateful I could take advantage of this opportunity. Now, it’s time to leverage it and see how far I the journey will continue past this first step!

Thanks to the organizers, the venue staff, the speakers, the sponsors and the many delegates who all did their part in making the day worthwhile.

If you’re interested in a similar campaign for your next meeting, conference or summit, I’d be happy to discuss your specific needs.