This video is a fabulous illustration of a key component in creating a movement.

Have a watch….the transcript also appears below.

Questions of the day

Are you a lone nut, the first follower, the second follower or one of the crowd?

Everyone has a [...]]]> We deal with leadership, we deal with change, we know how tough both can be.

This video is a fabulous illustration of a key component in creating a movement.

Have a watch….the transcript also appears below.

Questions of the day

Are you a lone nut, the first follower, the second follower or one of the crowd?

Everyone has a role in change…what’s yours?

Click here to view the embedded video.

Transcript:

If you’ve learned a lot about leadership and making a movement, then let’s watch a movement happen, start to finish, in under 3 minutes, and dissect some lessons:

A leader needs the guts to stand alone and look ridiculous. But what he’s doing is so simple, it’s almost instructional. This is key. You must be easy to follow!

Now comes the first follower with a crucial role: he publicly shows everyone how to follow. Notice the leader embraces him as an equal, so it’s not about the leader anymore – it’s about them, plural. Notice he’s calling to his friends to join in. It takes guts to be a first follower! You stand out and brave ridicule, yourself. Being a first follower is an under-appreciated form of leadership. The first follower transforms a lone nut into a leader. If the leader is the flint, the first follower is the spark that makes the fire.

The 2nd follower is a turning point: it’s proof the first has done well. Now it’s not a lone nut, and it’s not two nuts. Three is a crowd and a crowd is news.

A movement must be public. Make sure outsiders see more than just the leader. Everyone needs to see the followers, because new followers emulate followers – not the leader.

Now here come 2 more, then 3 more.  Now we’ve got momentum.  This is the tipping point! Now we’ve got a movement!

As more people jump in, it’s no longer risky. If they were on the fence before, there’s no reason not to join now. They won’t be ridiculed, they won’t stand out, and they will be part of the in-crowd, if they hurry. Over the next minute you’ll see the rest who prefer to be part of the crowd, because eventually they’d be ridiculed for not joining.

And ladies and gentlemen that is how a movement is made!  Let’s recap what we learned:

If you are a version of the shirtless dancing guy, all alone, remember the importance of nurturing your first few followers as equals, making everything clearly about the movement, not you.

Be public. Be easy to follow!

But the biggest lesson here – did you catch it? Leadership is over-glorified.

Yes it started with the shirtless guy, and he’ll get all the credit, but you saw what really happened:

It was the first follower that transformed a lone nut into a leader.

There is no movement without the first follower.

We’re told we all need to be leaders, but that would be really ineffective.

The best way to make a movement, if you really care, is to courageously follow and show others how to follow.

When you find a lone nut doing something great, have the guts to be the first person to stand up and join in.

Are you as cooperative or as collaborative as you could be?

How well have you embraced enabling technologies?

Rheingold discusses the technologies of COOPERATION & SHARING economies. He hypothesizes that if in the past, new forms of cooperation created new forms of wealth we may be moving into yet another economic [...]]]> Are you part of a smart mob?

Are you as cooperative or as collaborative as you could be?

How well have you embraced enabling technologies?

Rheingold discusses the technologies of COOPERATION & SHARING economies. He hypothesizes that if in the past, new forms of cooperation created new forms of wealth we may be moving into yet another economic form that is significantly different …

Are you prepared?

Take 20 minutes, have a listen, ponder the possibilities, then think about your answer.

Click here to view the embedded video.

Howard Rheingold on Collaboration

Question of the day

If your answer is “no, you’re not prepared”, what are you going to do about it?

Click here to view the embedded video.

Click here to view the embedded video.

Here, Tony, uses the phrase social marketing, not social media. I think we’ve got some serious semantics at work here.

I agree that tactics should never be confused with strategy, but so often are! To all you self proclaimed [...]]]> Tony Chapman of Cap C shares his views in this video.

Click here to view the embedded video.

Here, Tony, uses the phrase social marketing, not social media. I think we’ve got some serious semantics at work here.

I agree that tactics should never be confused with strategy, but so often are! To all you self proclaimed social media experts , ad agency types who invest an hour on Facebook before you start hyping  its’ “game-changing” benefits to your clients, you digital dudes, dude-ettes and drive by “strategists” take note of this – a twitter profile, a Facebook fan page, or single blog does not constitute an effective marketing strategy. What you are recommending, is a flavour of the day, smoke and mirrors approach that hops on the latest shiny object band wagon and preys on client ignorance, then taints the experience for clients who have entrusted you with their business and ruining the name of real strategic marketers in the process. These are the professionals who will embrace a far broader approach and encourage dialogue around a truly strategic solution to the client’s specific marketing challenge.

Why can’t we get this concept of strategy first? It’s then, and only then, can we decide on the appropriate selection of  tactics to be used in an integrated approach to ensure you achieve that strategy. And, of course, social media tools may right for that mix.

Mitch Joel, a man, whose views I really respect on this topic, had this to say  in a recent blog post about “marketers’ missing the mark on twitter

Social media may lead you to developing new strategies, to assessing how you currently approach the marketing and communications challenge. And yes, they may in fact lead you down a path of massive change and take you to a place where you do new things in new ways, to create a new way of thinking, acting, doing and relating with your customers.

But, from where I sit, I don’t see social marketing or social media as strategies. They may be the conversation starters, the instigators, but strategy is still driving force that will guide the effective use of these new tools.

So, if your potential provider can’t talk strategy – don’t waste your breath. Find someone who can and let the social media dilettantes go “help” your competition.

Question of the day:

What are your thoughts on tactics versus strategy? Social media versus social marketing? Share your thoughts…

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“We’re building a cluster of solo players out [...]]]> Chris Brogan’s recent post Social Media Needs to Become a Team Sport makes some valid points. In essence, he says that social media is full of a bunch of solo players, rather than teams of people working together to achieve (or, in his analogy, score) a common goal.

“We’re building a cluster of solo players out there on the field when what is necessary is a team methodology with all kinds of touchpoints, system connectors, and deeper communications/strategy channels,” he writes.

Many companies who have adopted the use of social media tools (applause here for this in itself is a huge step) are entrusting  the success of  their  efforts to only a few company representatives – often the responsibility lies with only one or two people within the organization (and even more often, this person’s position  is far removed from senior level strategic decision making and many are also new to the organizations they represent).

How ironic that social media tools are being trusted to so very few people.

I would love to see companies embrace the power of social media by first seeking to really understand it – to embrace the opportunity to offer education to  employees around these new tools that have become embedded in our culture , to teach employees of all levels and within various functional areas how Facebook works and how to tweet important news, how to find and upload videos on YouTube regardless of whether or not they will actually use these skills in their day to day jobs. I don’t have to be an accountant to get value from understanding balance sheets and income statements, but I make better  bottom line decisions becauseI understand the basics of how what I do affects the bottom line, and the same holds true here.

Imagine if companies sought to understand what twitter, Nings, Facebook, YouTube, wikis, etc can actually do, AND how, once they have become familiar with their capabilities, these tools  can  be used and integrated to accomplish the organization’s goals from various departmental, and management level perspectives. For HR and PR will have very different needs, views, concerns and ideas of how social media might be used to achieve their goals, as will the Systems Developer when compared with the CFO.

What benefits would we see from organizations that take advantage of the opportunity to use teaching social media as the springboard for greater internal dialogue between departments and use it as the galvanizing force for ongoing communication and in breaking down functional barriers? Wouldn’t it be wonderful if we saw decisions about how best to leverage social media be the thing that brings together departments like Sales, Marketing, IT, Communications, PR and HR.
We might be skipping in the streets if the same organization demonstrated an integrated approach in their selection of chosen tools AND in the creation of the messaging that was then used by an integrated team of employees representing various functions, management levels, geographies, viewpoints, etc.

Yes, I agree with Chris Brogan and think there needs to be a team approach to social media adoption. Maybe this is the strategy that will drive corporate adoption rates.

Maybe this is the only way we’ll truly see a lasting increase in corporate “socialarity”.

Questions of the day.

Do you know an organization that is doing great things with social media? increasing their “socialarity”? one that is educating employees around these tools? using social media to help increase interdepartmental communications or break down functional barriers?

I guess this post proves I’m one of the 54%

And, nowhere is this change more exponential than in the evolution of the technology available to us today.

Click here to view the embedded video.

So, if you’ve got nothing urgent [...]]]> I’ve always said that the most valuable skill we can cultivate in work and in life is our ability to embrace new experiences and adapt to change. For change is truly the ONLY constant.

And, nowhere is this change more exponential than in the evolution of the technology available to us today.

Click here to view the embedded video.

So, if you’ve got nothing urgent to do with the next five minutes, watch this. Think about its implications. Then ask yourself, are you changing, adapting and embracing new technology and its possibilities? Are you even trying to keep pace? Or, are you doing what you’ve always done with the tools you’ve always used?

If the latter, you may just find yourself horribly unprepared for the future. Don’t say I didn’t warn you…

Question of the Day

Just how far do you think technology will go?