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I’m so very excited about today’s launch of Teachers Mutual Bank It’s finally here. As any marketer knows, the birth of a rebrand is an exciting time indeed. And I am very proud to have been part of the team responsible for creating it. Today, Teachers Credit Union (TCU) [...] Happy 2011 everyone! This is the time of year when many of us make promises, set goals, create that list of resolutions for the year to come. As leaders, what we do and how we do it influences so many. During this time of reflection we have a new opportunity to take the [...] We deal with leadership, we deal with change, we know how tough both can be. This video is a fabulous illustration of a key component in creating a movement. Have a watch….the transcript also appears below. Questions of the day Are you a lone nut, the first follower, the second follower or one of [...] Are you part of a smart mob? Are you as cooperative or as collaborative as you could be? How well have you embraced enabling technologies? Rheingold discusses the technologies of COOPERATION & SHARING economies. He hypothesizes that if in the past, new forms of cooperation created new forms of wealth we may be moving into [...] Some messages should just be shared. And, then shared again. Pass it on… swfobject.embedSWF(“http://www.youtube.com/v/Weq_sHxghcg&rel=0&fs=1&showsearch=0&showinfo=0″, “vvq-495-youtube-1″, “425″, “344″, “10″, vvqexpressinstall, vvqflashvars, vvqparams, vvqattributes); Tony Chapman of Cap C shares his views in this video. Here, Tony, uses the phrase social marketing, not social media. I think we’ve got some serious semantics at work here. I agree that tactics should never be confused with strategy, but so often are! To all you self proclaimed social media experts , ad [...] |
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Copyright © 2012 Linda Johannesson - All Rights Reserved |
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