Linda Johannesson » career

Introducing…the new face of banking

Linda Johannesson — Sat, 31 Mar 2012 21:29:53 +0000

I’m so very excited about today’s launch of Teachers Mutual Bank

It’s finally here. As any marketer knows, the birth of a rebrand is an exciting time indeed. And I am very proud to have been part of the team responsible for creating it.

Today, Teachers Credit Union (TCU) officially becomes Teachers Mutual Bank.

Many of us have been working diligently for months on the creation, communication and launch of a vibrant new brand that represents this transition from Credit Union to Bank.

Here’s the journey reduced to about three minutes.

Click here to view the embedded video.

This new brand is the combined brainchild of a great many bright, creative and committed TCU staff and the good folks at Traffic (our Brand, Advertising and Design Agency).

There is a palpable pride we all seem to share for our new brand, our reinvigorated commitment to put the member first and in our core values of passion, advocacy and sustainability.

And we’re proud to be the new face of banking, we’re proud to make a commitment to put the members first and we’re proud of the 46 year journey that brought us here.

Personally, I can’t wait to see how our members react – because at the end of the day, we’re doing all this for them!

Questions of the day:

So what do you think of the new brand? Does it make you smile?

Truly Creative – Klick Inc.’s Holiday Video

Linda Johannesson — Thu, 23 Dec 2010 03:14:13 +0000

I WANT TO WORK HERE… Karl, can ya get me in?

Click here to view the embedded video.

I Believe!

Linda Johannesson — Sun, 28 Mar 2010 05:05:57 +0000

I’ve been impassioned lately by a number of conversations around careers, opportunities, new and interesting projects. Not only have I been lucky enough to share some fantastic new ideas with some really interesting and enlightened people, the added benefit has been that these discussions have helped me to create some real clarity around my own beliefs.

Whether we’re referring to those that influence our work, our life choices or both, we are guided by them, rewarded by them, frustrated by them, and often challenged to stand up for them or change them. Yet, they are one of the only things in this world we can truly claim as our own.

what beliefs are at your core?

In the context of career, work, ideas, learning and innovation, here are a few of mine. I believe …

That everyone has something to contribute
We can find wisdom in crowds, strength in communities and insight through conversation
Lasting change comes from continuous and never ending improvements
When approaching a new task you should think big, start small and scale up!
You should be prepared to work hard and smart (just not necessarily at the same time).
You should be rewarded for both your efforts and your results
We can be good at a lot of things but only great at those we’re passionate about
Strategy is not an afterthought – it should come first
We should embrace not fight the power of emerging technologies
There is can be genius in creativity and new ideas
Diversity helps us to see things differently
In openness over transparency
In the power of “please” and “thank you”
In lifelong learning
That the best solutions are integrated ones that draw from a diverse range of tools and perspectives
In honesty, integrity and respect
That big risks can be rationalized if there is big reward
In giving back, sharing your knowledge and the power of karma
Sometimes it’s more important to be nice than right
That if you love what you’re doing, you’ll never work another day in your life.

What’s on your list? What do you believe? If you haven’t given your beliefs some thought in a while, why not take a few minutes or a few hours and ponder them. Get clear on what drives you – what you really believe in.

They are a big part of our individuality and are certainly worthy of some thinking time.

Flickrcc photo attribution

Questions of the day

Care to share your list? Or, maybe just one?