You’ve Hired Marketing Support. Great! Now What?

What Should I Expect? I had an interesting conversation recently with a very clever leader of a rapidly expanding global start-up. We discussed, among other things, what client’s expectations should be from a marketing agency. I’m guessing many of you have considered the question, “What should I expect from my marketing partner?” And if you Read more about You’ve Hired Marketing Support. Great! Now What?[…]

Finding a Marketing Partner – More Like a Marriage Than a One-Night Stand

 So, you’ve decided. You need marketing help. Now’s the time to take that walk down the marketing “aisle” so to speak. Is it because you need to create, or redevelop your brand? Do you want a new marketing plan to jumpstart your growth? Maybe you’re ready to launch that new product, service or campaign? Time Read more about Finding a Marketing Partner – More Like a Marriage Than a One-Night Stand[…]

Lose the Lingo with a Freethinking Freelancer

This video from Avaya is hilarious! That said, there was a time when I would not have found it nearly as funny as I do today. Within seconds, this video transported me back to my jargon-laden corporate days. Without exception, every company I’ve worked at had its own culture and accompanying organisation-wide vocabulary, every industry Read more about Lose the Lingo with a Freethinking Freelancer[…]

What happened when I stopped looking for a job and started looking for work?

It was November 2013. I was distraught. Even with over 25 years of strategic marketing and communications experience gained on two continents, here I was at the end of my job-hunting tether. I was unemployed, but far from unemployable. I had applied to dozens of jobs. I had met with a few recruiters and I Read more about What happened when I stopped looking for a job and started looking for work?[…]

An Invitation from the TorontoTalks Crew

For all you IABC-ers out there…As outlined in the IABC 2010 World Conference program, there’s an “UNconference” session entitled  Emerging Communication Channels scheduled for Sunday, June 6th from 2- 5pm. We want as many of you to join us as possible. Your facilitators, aka The TorontoTalks Crew (TTC) are Jeremy Schultz, Christopher Swan, Bryan Person Read more about An Invitation from the TorontoTalks Crew[…]