Linda Johannesson » Communities

My Personal Learning Network (PLN)

Linda Johannesson — Mon, 09 Apr 2012 06:02:20 +0000

Getting back to that conversation where a coworker posed the question, “where do you go to keep up to date on the latest in digital”. Here’s the list I promised in the previous post. You’ll notice it’s a little skewed to my Canadian roots and with a heavy North American influence, but geography aside, there are incredible insights to be gleaned that are equally relevant and appropriate for right here in ANZ. I guess another reason I enjoy some of them is that it’s kinda nice to hear people say “aboot” once in a while.

Resources

Social Media Today
Social Media Examiner
Blogspot
Mashable
Marketing Profs
TED
Digital Ministry
Mumbrella
AIMIA
AMI
Marketing Magazine
B&T

Key Thought Leaders

Seth Godin
Mitch Joel
David Meerman Scott
Chris Brogan
Scott Stratten
Joseph Jaffe
Jeremiah Owyang
(there really should be more women on this list!)

Podcasts

Six Pixels of Separation
For Immediate Release
Marketing over Coffee
The Marketing Edge
The Engaging Brand
Inbound Marketing Strategies
This Week in Tech
This Week in Google
MacBreak Weekly
The Social Hour
I Love Marketing

Questions of the day:

Who else should be on this list? What other podcasts, blogs and/or resources are worth tapping into?

Have you got a minute?

Linda Johannesson — Sun, 01 Apr 2012 20:24:12 +0000

For all those companies, for all those people, for all those who still don’t embrace digital, or who scoff at the power or the potential of online, or who say they’ll get to it once something more important is done, or those who say it can’t help me or my what I do, I say, “JUST STOP, take a minute, just one minute to see things differently, to see the opportunity, to be open to embracing it”.

Because sometimes all it takes is a minute. And, really, according to these stats, do you really have another minute to waste?

Questions of the day:

Which of these stats surprise you most? Or suggest the biggest opportunity for you and/or your business?

P.S. I think I might just start developing apps to fund my retirement!

Introducing…the new face of banking

Linda Johannesson — Sat, 31 Mar 2012 21:29:53 +0000

I’m so very excited about today’s launch of Teachers Mutual Bank

It’s finally here. As any marketer knows, the birth of a rebrand is an exciting time indeed. And I am very proud to have been part of the team responsible for creating it.

Today, Teachers Credit Union (TCU) officially becomes Teachers Mutual Bank.

Many of us have been working diligently for months on the creation, communication and launch of a vibrant new brand that represents this transition from Credit Union to Bank.

Here’s the journey reduced to about three minutes.

Click here to view the embedded video.

This new brand is the combined brainchild of a great many bright, creative and committed TCU staff and the good folks at Traffic (our Brand, Advertising and Design Agency).

There is a palpable pride we all seem to share for our new brand, our reinvigorated commitment to put the member first and in our core values of passion, advocacy and sustainability.

And we’re proud to be the new face of banking, we’re proud to make a commitment to put the members first and we’re proud of the 46 year journey that brought us here.

Personally, I can’t wait to see how our members react – because at the end of the day, we’re doing all this for them!

Questions of the day:

So what do you think of the new brand? Does it make you smile?

Digi-me

Linda Johannesson — Mon, 26 Mar 2012 21:11:25 +0000

Here’s my digital snapshot compliments of Intel.

Want your own personalised infographic? Intel has just the tool.

What about me gives you a graphic glimpse into your digi-life.

Here’s mine:

A snapshot of my digi-life

Questions of the day:

What does yours say about you? Any surprises?

Facebook Pages Some Useful Changes

Linda Johannesson — Sat, 12 Feb 2011 02:02:07 +0000

Facebook is promising improvements to Pages that include: better communication, more opportunities for expression, improved relevancy…and it’s not even Christmas!

Want the official Facebook explanation? Here you can also preview the changes and get started using them.

For all the details around Facebook pages, take a peek here

Questions of the day

Will these changes change how you use pages? If so, how?

Truly Creative – Klick Inc.’s Holiday Video

Linda Johannesson — Thu, 23 Dec 2010 03:14:13 +0000

I WANT TO WORK HERE… Karl, can ya get me in?

Click here to view the embedded video.

The Digital Story of the Nativity

Linda Johannesson — Mon, 20 Dec 2010 21:36:44 +0000

Merry (digital) Christmas to you and yours!

Click here to view the embedded video.

Who is in your community?

Linda Johannesson — Tue, 09 Nov 2010 22:59:29 +0000

Sometimes I forget how lucky I am. I am blessed to know some fabulous people around the world. I had a skype chat yesterday with Bryan Person and we touched on the power of community, the importance of moderation and where this concept of community and conversation is headed for marketing and brands, in particular.

The power of community is here to stay, but it’s the how, when and where people, brands and organizations choose to use this power that will really change the make the difference. Is this a fabulous time to be in marketing, or what? As community and conversations evolve, it’s an exciting adventure for us to find our niche in this dynamic process.

Bryan is a social media evangelist and he’s an interesting and very insightful guy who is not afraid to take action on a new idea. , so in the spirit of building community, I’d like you to meet him. Here’s just a short conversation about one of his key milestones, the development of the social media breakfast.

Click here to view the embedded video.

Questions of the day:

Who in your network is worth introducing around? And, why?

Leaders don’t create movements, followers do!

Linda Johannesson — Sat, 21 Aug 2010 07:10:19 +0000

We deal with leadership, we deal with change, we know how tough both can be.

This video is a fabulous illustration of a key component in creating a movement.

Have a watch….the transcript also appears below.

Questions of the day

Are you a lone nut, the first follower, the second follower or one of the crowd?

Everyone has a role in change…what’s yours?

Click here to view the embedded video.

Transcript:

If you’ve learned a lot about leadership and making a movement, then let’s watch a movement happen, start to finish, in under 3 minutes, and dissect some lessons:

A leader needs the guts to stand alone and look ridiculous. But what he’s doing is so simple, it’s almost instructional. This is key. You must be easy to follow!

Now comes the first follower with a crucial role: he publicly shows everyone how to follow. Notice the leader embraces him as an equal, so it’s not about the leader anymore – it’s about them, plural. Notice he’s calling to his friends to join in. It takes guts to be a first follower! You stand out and brave ridicule, yourself. Being a first follower is an under-appreciated form of leadership. The first follower transforms a lone nut into a leader. If the leader is the flint, the first follower is the spark that makes the fire.

The 2nd follower is a turning point: it’s proof the first has done well. Now it’s not a lone nut, and it’s not two nuts. Three is a crowd and a crowd is news.

A movement must be public. Make sure outsiders see more than just the leader. Everyone needs to see the followers, because new followers emulate followers – not the leader.

Now here come 2 more, then 3 more. Now we’ve got momentum. This is the tipping point! Now we’ve got a movement!

As more people jump in, it’s no longer risky. If they were on the fence before, there’s no reason not to join now. They won’t be ridiculed, they won’t stand out, and they will be part of the in-crowd, if they hurry. Over the next minute you’ll see the rest who prefer to be part of the crowd, because eventually they’d be ridiculed for not joining.

And ladies and gentlemen that is how a movement is made! Let’s recap what we learned:

If you are a version of the shirtless dancing guy, all alone, remember the importance of nurturing your first few followers as equals, making everything clearly about the movement, not you.

Be public. Be easy to follow!

But the biggest lesson here – did you catch it? Leadership is over-glorified.

Yes it started with the shirtless guy, and he’ll get all the credit, but you saw what really happened:

It was the first follower that transformed a lone nut into a leader.

There is no movement without the first follower.

We’re told we all need to be leaders, but that would be really ineffective.

The best way to make a movement, if you really care, is to courageously follow and show others how to follow.

When you find a lone nut doing something great, have the guts to be the first person to stand up and join in.

#IABC10 World Conference feedback – compliments, suggestions and criticisms

Linda Johannesson — Mon, 14 Jun 2010 21:34:50 +0000

… and now for the compliments suggestions and criticisms
Applause, Applause – What #IABC10 Did Right
1.   Great location
2.   Warm and welcoming staff and volunteers to provide assistance throughout the conference
3.   Fabulous opening ceremonies and Gold Quill Award ceremony
4.   Engaging keynote speakers who challenged us to think beyond the business of communications
5.   Well orgainized tourist support and dine around options
6.   Great pre-conference tours
7.   A worthwhile community project
8.   Wide variety of global speakers to provide a diversity of perspectives
9.   Good selection of topics within each stream
10. Addition of another interactive component (UNconference)
11. Attracted a fabulous group of delegates

Suggestions for #IABC11
1.   Repeat unconference concept – expand it to include ANY communications topics and increase the time allotted to it – perhaps the whole first day
2.   Provide free wifi everywhere – wifi is the contemporary communicators oxygen (frankly, I’m tired of excuses, if four people running an unconference can arrange for Rogers to step in and provide wifi support with a couple of phone calls and emails a week before the conference, then the conference committee should be able to come up with a viable solution over the course of the next year – and when you do, make sure it’s advertised heavily as it’s lack of availability can be a deal breaker for some delegates)
3.   Have online or smart phone app of the conference schedule
4.   Embrace a revised format for the conference brochure – it’s old tired and time it was retired
5.   Redesign delegate name tags – include email, twitter names, etc….in the delegate name tags, speaker profiles, etc….
6.   Continue to provide ways for delegates to connect beforehand (further in advance)
7.   Include a greater concentration of hands-on/workshop type sessions
8.   Don’t run out of things that are supposed to be included – like coffee and lunch – you know how many people are in attendance, plan for them. Include one for each and if there are leftovers, donate them to a food bank, but don’t run out!
9.   Better utilize social media tools to promote the conference AND make it easier for us to promote it to our respective networks– (great start this year though)
10.   Add a “Minga” to the agenda- have all delegates concentrate on one key communications issue or world problem and create a number of solutions for it
11.   Have opportunities for people to provide feedback at the conference – a speaker’s corner type booth – feedback ambassadors who gather video or audio feedback as sessions finish and in the halls of the conference – give us more opportunities to share our thoughts about the experience or schedule a formal debrief/feedback session (we held one of our own)
12.   Provide online feedback forms as well as hard copy forms for session evaluation
13.   Record/podcast sessions and share them with conf delegates so that we can see sessions we missed and/or share these ideas with our colleagues back at the office.
14.   Needs to encourage a greater sophistication of speaker presentation material – powerpoint with bullets is not engaging and frankly communicators should know better – this approach is powerpoint-less!
15.   Create a short video to honour the Gold Quill Winners and play at the closing ceremonies, post it on the web, feature it on YouTube to further promote these folks to the greater IABC community
16.   Better promote/communicate the community projects in advance – perhaps even to local media
17.   Would love to see a visual at start of the conference showing how many people from what cities in what countries we have attracted to the conference – really show our global diversity
18.   Like to see videos/photos/presentation put together that summarizes each conference and gets used from chapter to chapter to encourage attendance the following year – need to have some additional energy demonstrated in marketing this great conference

Question of the day

What would you add?