What happened when I stopped looking for a job and started looking for work?

It was November 2013. I was distraught. Even with over 25 years of strategic marketing and communications experience gained on two continents, here I was at the end of my job-hunting tether. I was unemployed, but far from unemployable. I had applied to dozens of jobs. I had met with a few recruiters and I Read more about What happened when I stopped looking for a job and started looking for work?[…]

Consider a Freelancer for Competitive Advantage

Thought this article was a great summary of the advantages that can be realised when companies, extend their workforce and hire an experienced freelancer. Whether it’s a solution for dealing with peaks in demand, covering existing team member leave, making inroads into new industries, a project requiring new and different perspective or simply because you Read more about Consider a Freelancer for Competitive Advantage[…]

Job Search has me Seeing Red

In a previous post entitled, “Walk the Walk”, I discussed my astounding observation that so many job seekers, even those seeking digital jobs, go through the entire search process and don’t use the very skills they are trying to market. I am currently pursuing both the freelance consulting avenue (if I can help, call me!) Read more about Job Search has me Seeing Red[…]

My Personal Learning Network (PLN)

Getting back to that conversation where a coworker posed the question, “where do you go to keep up to date on the latest in digital”. Here’s the list I promised in the previous post. You’ll notice it’s a little skewed to my Canadian roots and with a heavy North American  influence, but geography aside, there  are Read more about My Personal Learning Network (PLN)[…]

Have you got a minute?

For all those companies, for all those people, for all those who still don’t embrace digital, or who scoff at the power or the potential of online, or who say they’ll get to it once something more important is done, or those who say it can’t help me or my what I do, I say, Read more about Have you got a minute?[…]

Introducing…the new face of banking

      I’m so very excited about today’s launch of Teachers Mutual Bank It’s finally here. As any marketer knows, the birth of a rebrand is an exciting time indeed. And I am very proud to have been  part of the team responsible for creating it. Today, Teachers Credit Union (TCU) officially becomes Teachers Read more about Introducing…the new face of banking[…]

Facebook Pages Some Useful Changes

Facebook is promising improvements to Pages that include: better communication, more opportunities for expression, improved relevancy…and it’s not even Christmas! Want the official Facebook explanation? Here  you can also preview the changes and get started using them. For all the details around Facebook pages, take a peek here Questions of the day Will these changes Read more about Facebook Pages Some Useful Changes[…]