You’ve Hired Marketing Support. Great! Now What?

What Should I Expect? I had an interesting conversation recently with a very clever leader of a rapidly expanding global start-up. We discussed, among other things, what client’s expectations should be from a marketing agency. I’m guessing many of you have considered the question, “What should I expect from my marketing partner?” And if you Read more about You’ve Hired Marketing Support. Great! Now What?[…]

Finding a Marketing Partner – More Like a Marriage Than a One-Night Stand

 So, you’ve decided. You need marketing help. Now’s the time to take that walk down the marketing “aisle” so to speak. Is it because you need to create, or redevelop your brand? Do you want a new marketing plan to jumpstart your growth? Maybe you’re ready to launch that new product, service or campaign? Time Read more about Finding a Marketing Partner – More Like a Marriage Than a One-Night Stand[…]

Lose the Lingo with a Freethinking Freelancer

This video from Avaya is hilarious! That said, there was a time when I would not have found it nearly as funny as I do today. Within seconds, this video transported me back to my jargon-laden corporate days. Without exception, every company I’ve worked at had its own culture and accompanying organisation-wide vocabulary, every industry Read more about Lose the Lingo with a Freethinking Freelancer[…]

What happened when I stopped looking for a job and started looking for work?

It was November 2013. I was distraught. Even with over 25 years of strategic marketing and communications experience gained on two continents, here I was at the end of my job-hunting tether. I was unemployed, but far from unemployable. I had applied to dozens of jobs. I had met with a few recruiters and I Read more about What happened when I stopped looking for a job and started looking for work?[…]

Consider a Freelancer for Competitive Advantage

Thought this article was a great summary of the advantages that can be realised when companies, extend their workforce and hire an experienced freelancer. Whether it’s a solution for dealing with peaks in demand, covering existing team member leave, making inroads into new industries, a project requiring new and different perspective or simply because you Read more about Consider a Freelancer for Competitive Advantage[…]

You can’t have one without the other (or at least you shouldn’t)

  It’s funny where you find inspiration and your “aha moments”. I just found one thanks to my Facebook friend, Simon Young. He posted this image to his Facebook page just moments ago. It struck me first as amusing so I chuckled. But after some pondering, I thought, “Wow!. Having both really is the secret to Read more about You can’t have one without the other (or at least you shouldn’t)[…]

Job Search has me Seeing Red

In a previous post entitled, “Walk the Walk”, I discussed my astounding observation that so many job seekers, even those seeking digital jobs, go through the entire search process and don’t use the very skills they are trying to market. I am currently pursuing both the freelance consulting avenue (if I can help, call me!) Read more about Job Search has me Seeing Red[…]

My Personal Learning Network (PLN)

Getting back to that conversation where a coworker posed the question, “where do you go to keep up to date on the latest in digital”. Here’s the list I promised in the previous post. You’ll notice it’s a little skewed to my Canadian roots and with a heavy North American  influence, but geography aside, there  are Read more about My Personal Learning Network (PLN)[…]