Consider a Freelancer for Competitive Advantage

Thought this article was a great summary of the advantages that can be realised when companies, extend their workforce and hire an experienced freelancer. Whether it’s a solution for dealing with peaks in demand, covering existing team member leave, making inroads into new industries, a project requiring new and different perspective or simply because you have that “terrible” business problem of rapid expansion, supplementing your staff with trusted freelancers can offer competitive advantage.

Here’s a great post from PCG, the voice of freelancing out of the UK.

Rather than paraphrase, here is the article from Jon Leach, Head of Integration, Chime Communications plc. He makes some insightful observations that touch on quality of work, motivation, compensation, flexibility and ROI – all sound business rationale.

So, if you haven’t formed a relationship with a few good freelancers, maybe it’s time you did.

The freelance model enables companies to match resource closely with programmes of work and create a flexible workforce that can deal with fluctuations in working patterns.  This allows companies to access high level expertise when required in order to address challenge, improve efficiency and maximise innovation. Freelancers bring key competitive advantages to their clients by providing knowledge, motivation, flexibility, objectivity and cost-effectiveness.


Britain’s estimated 1.4 million freelancers play an immensely important role in the economy. During periods of rapid expansion, when an organisation may need to staff up quickly, bringing in seasoned freelance professionals makes good sense.  Not only can they master the brief with minimum delay but they need minimal management to execute it. Freelancers also provide staff cover when permanent employees are on leave and can provide specialist expertise at short notice and ready to hit the ground running. Businesses with the far-sightedness to tap into this resource are more responsive to the flexing demands of the market – a key competitive advantage.


Freelancers are largely innovative, mentally agile problem solvers whose principal currency is knowledge. PCG’s regular member surveys indicate that a high proportion of freelancers are well qualified and very experienced.  Their experience is often enriched and enhanced by working for several clients. Engaging freelancers offers a reliable route to the required skills when needed, particularly in sectors where skills shortages are endemic.


Freelancers are only as good as their last assignment. This generates a widespread ‘results driven’ mentality among freelancers – they are motivated by achieving goals rather than galvanised by the prospect of winning promotion or a higher status among peers.


Freed from corporate conventions, freelance consultants are frequently the people who ask awkward questions, demand smarter answers – and inspire breakthrough solutions. Freelance specialists can provide an energy and skill needed to help you develop and grow your business.


You don’t have to pay a freelancer when there is no work to do.  You also don’t have to factor in holiday pay, sick pay, employment benefits, employers tax and NICs. Freelancers look after their own tax and business affairs. Frequently they also work from their own premises and supply their own equipment. There is a clear relationship between the deliverables you receive and the time you are paying for. You can therefore match your human resource to your requirements and budget with absolute precision.

“Freelancers are educated, teched-up, and confident in their ability to sell their services and move flexibly from project to project.”


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