IABC 2010 world conference thoughts, themes and take-aways

In addition to the fabulous people, professional sessions, terrific networking opportunities and heaps of fun,here are a few of my views about this  year’s conference…

The future looks fabulous!
As communicators we’re a lucky bunch! Our future looks fabulous. It promises to be dynamic, challenging and rewarding. But, to take advantage of the opportunities that await us, we’ll need to actively embrace this dynamic future. In order to remain strategic and relevant we’ll need to better understand our own skills and strengths, we’ll need to embrace new skills, tools and technologies and add them deftly to our tactical toolkits. We’ll need to willingly embrace and respond to the expanding demands that require us to be consultants, change advocates, educators, coaches, publishers, conversation agents and story tellers. And, for those of us who do, we’ll have one key advantage. We’ll actually have a future.

There’s action required
A repeated theme of this conference for me was around Gandhi’s mantra of “Be the change you want to see”.  The TorontoTalks was proud to have the opportunity to do just that with our Unconference session. We had an idea, we pitched it and we delivered it. We took action.

Many of this year’s sessions stressed a focus on action. Of course, feedback is fine, dialogue is necessary, but action is what makes the real difference. It creates change. Action is tangible.
Whether it’s everyone focused on achieving  one action, as Craig Kielburger’s minga example, or the action is distributed through lots of people, each doing their share to create a small part of something larger, action by one or by many is a what gets things done. As communicators we need to realize that dialogue is great, but dialogue that creates action is better.

Great communications require great courage
We need to have the courage to break out of the traditional communications mold. We need the moxie to venture down new paths. We have to have confidence to challenge the status quo, to champion change, to create new tools, processes and solutions. We need to flex our strategic muscles and stand up for what we believe in, what we know to be good communication practices, to quote Guy Kawasaki, “don’t let the bozos grind you down” – have the courage to rise above them.

Trust has never been more important
As a profession, we’re still juggling the residual implications of the GFC, the challenges of Boomers, Gen X and Gen Ys working alongside each other trying to establish some common vocabulary and practices. Our ongoing reality includes an enduring lack of job security. We’ve faced dramatic change and had to do more with less.

There’s an expectancy for greater transparency in communications. There are more channels to choose from and faster ways of delivering your message. Everyone can have a voice and a broadcast platform,

We are at the highest level ever of distrust within organizations.  There are rampant challenges to employee engagement.

To deal with these issues and move productively beyond them, we need to trust. We need to trust our employees, our managers, our leaders, our stakeholders and we need to earn, keep and treasure the trust once it has been established.  Organizational engagement, productivity, innovation and evolution all depend on it.

The conference offered lots to applaud, lots to consider and lots to do…

Question of the day:

What were your conference thoughts, themes and takeaways?

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